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CONVENIENCE AND SIMPLICITY = MORE DONATION REVENUES + LOWER COSTS
MORE DONATION REVENUES
- Statistically it is known that 50% of all purchases are made by a debit card, 25% by credit card, 24% by cash and less than 1% by cheque. The charities are depending on donors to use cheques at the funeral home when less than 1% of all payments are made this way! We expect that our kiosks will follow this trend, meaning that 50% of those who have a debit card will use it, 25% will use their credit card and the remainder will use some other form of payment.
- Picking up an envelope is easy but actually writing the cheque, filling in the form, buying a stamp to affix it to the envelope (the envelopes are NOT prepaid postage) and mailing the envelope…this process demands time and attention.
- General acceptance by the public is expected to be very good if not overwhelming.
- We are allowing the friends of the family to make a contribution when they are the most likely to make one.
- In memoriam donations has been slipping at the funeral homes and one of the reasons is because the funeral home can not spare the time or resources to help collect, keep track and report to the families. The funeral home will see this as a relief and the charities will see an increase in revenues because the funeral home can concentrate on their business rather than the donation business.
LOWER COSTS OF COLLECTING, RECORDING AND ADMINISTERING DONATIONS
- labour to collect donations
- handling cheques and cash
- no bounced cheques
- reduced bank fees as there will be less deposits due to one weekly deposit instead of hundreds of individual cheque deposits
- preparing and mailing a tax receipt- this saves a few dollars per receipt
- no data-entry costs - the client enters all the information and the charity imports it directly into their system within seconds
- envelopes to be left at the funeral homes will be reduced or eliminated
- the person delivering the envelopes to the funeral homes will be eliminated
- complete accountability - no costs of human error
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